Track+: Alation│Accelerating Digital Transformation: Telefonica's Data Strategy for Future Success
In today's data-driven landscape, data strategy is paramount for driving innovation and maintaining competitive advantage. This presentation delves into Telefonica's data strategy, where we will cover the pivotal themes of data strategy, data leadership, and trusted data for critical data initiatives. This session will cover:
- How Telefonica is fostering a culture of data-driven decision-making through their data strategy, including challenges they have faced, what they have achieved, and actionable learnings from their journey
- The role of data leadership in aligning data initiatives to business outcomes and measuring the value to your organization
- Advice on getting started with data governance, and how to operationalise your data governance strategy
- Real life example of how Telefonica is utilizing analytics to optimize energy consumption and reduce operational costs, supporting sustainability and ESG reporting
Marius brings close to 10 years of experience as a consultant, solution engineer, architect, and project manager with a focus on data, artificial intelligence, and advanced analytics across various industries. Moreover, his extensive background includes significant research and publications on human-AI collaboration. Recently, he joined Telefónica Germany as a Data & AI manager , where he currently serves as the Data Governance Lead for one of the largest transformation programs within the company.
