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Aurélie Pols
Aurelie Pols & Associates
Mantra: Data is the New Infrastructure, Privacy is the New Green, Trust is the new Currency
Pioneering digital analytics in Europe, Aurélie co-found OX2 in Belgium in 2003, which was sold to UK based Publicis in 2008 with an EBIT of 20%.
While her background is rooted in econometrics, digital allowed her to cook with data early on. It also brought worry about the future.
Today her career is retro-fed by 3 pillars: her own consultancy, working as “consiglieri” to digital actors (some of which as DPO), teaching at business schools and universities about data privacy and collaborating with EU Institutions. At present she is a member of the expert group for the Observatory for the Platform Economy and of the pool of experts of the EDPB.
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