Have you ever ordered a product on Amazon websites and, when the box arrived, wondered how you got it so fast, how much it would have cost Amazon, how much carbon it emitted and what kinds of systems & processes must be running behind the scenes to power the whole operation?

Let’s take a look behind the scenes and open the doors of Amazon Data and Analytics teams to explore how the combination of our people and our advanced algorithms are working together to deliver to our customers millions of diverse products every day all across the globe. 

From the moment we order products from our vendor partners, until we deliver to our customer doorsteps, we use dozens of systems, pieces of software, Machine Learning algorithms and Petabytes of data to optimize our operations. Together, they orchestrate what we call our fulfillment network and optimize the reliability, delivery speed, cost and carbon emissions of our products, packages and trucks. 

Together, we will follow the journey of a customer order, and dive into the different steps of our fulfillment operations:

1. Forecasting how much volume will flow on our network
2. Buying the right quantities and placing our inventory at the right location
3. Designing an efficient outbound network
4. Executing operational excellence to delight customers

We strive to be the earth’s most customer centric company, today let’s take a look into what it means!