United Group is the leading multi-play telecom and media provider in South East Europe, providing full quadruple play services. It is now also the largest TV service provider in the region with DTH, IPTV and OTT services, undergoing further expansion worldwide with their OTT app for content monetization across all kind of devices and new revenues from targeted advertising services.
To support the Group growth, United decided to transform its group DWH into a modern integrated data analytic platform, profiting from the combination of big data and sophisticated modern Telco data-models, to deliver deeper descriptive and predictive analytics for better decisions of its operating companies and business stakeholders.
Listen how United designed their transformation journey to boost their DWH performance, while extending its capabilities with rich analytics based on the PI DWH Telco Model and the PI Content Analytics Solution. The new analytic platform, powered by Vertica, now empowers United with a holistic view of customers’ experience, getting faster and much deeper insights on user behaviors, content consumption and device usage to detect immediately new trends and patterns for innovative offers. The platform is becoming a key asset to support best „data-driven” daily decisions aligned with the business-model evolution of the Group.
Join this session with the CIO of United to see:
• what are the lessons learnt during the transformation journey
• how advanced customer analytics can benefit businesses beyond Telco
• why United is using Vertica Unified Advanced Analytic Platform to power their analytics
• key components of United modern analytic architecture including Informatica and Tableau