TDWI Konferenz 2020

TDWI München will return in 2021

Sprecherdetails

Katharina Blöcher

Leipzig University

PHD candidate

Katharina Blöcher has more than 10 years of working experience in different CRM positions and is a PHD candidate at Leipzig University. 
In her research in Information Systems, she focuses on effective customer data management for data-driven service development. In this context, the method Customer Data Mapping has been developed to equip businesses with a tool that facilitates data transparency as prerequisite for the work with data.

Vortragsübersicht

Termin

Session/Track

Zurück