There’s a widening gap between data availability and actual decision-making. The blocker is rarely tooling; it’s a data culture. This talk demonstrates how to identify cultural failure modes that prevent data from being utilised, and introduces the REAL Framework to transition teams from passive reporting to sustainable, data-informed decisions.

Target Audience: Analytics leaders, decision-makers, and data practitioners who want to turn underused dashboards into consistent, data-informed decision-making through stronger data culture rather than more tools.
Prerequisites: Attendees should be familiar with using dashboards or analytics in a business context. No advanced skills required, as the session focuses on decision-making, rituals, and cultural enablers.
Level: Basic

Extended Abstract:
You’ve built the dashboards. The data is there. And yet… people still aren’t using it. Sound familiar?

In this talk, Lucy unpacks one of the most frustrating (but rarely addressed) realities in data & analytics: without the right culture, even the best data strategies fall flat. Drawing from over a decade of experience across industries and organisations of all sizes; she reveals why data initiatives often struggle to deliver on their promise and what can actually shift the needle.

Through relatable stories, practical frameworks, and a few uncomfortable truths, Lucy shows how to move from passive dashboards to real, informed decision-making. You’ll learn how to spot cultural blockers early, spark data curiosity at every level, and build literacy that lasts, without another tool.

This is a talk for data practitioners & leaders, and anyone tired of seeing their data efforts ignored. If you want your work actually to make a difference, this one’s for you.