Case Study oh22 | Trusted and Valuable - How Bayer is managing a global Core Data Asset for secondary Market Data with HEDDA.IO
11,000+ Rules, One Trusted Core: How Bayer Consumer Health uses HEDDA.IO to harmonize data of 80+ Markets
Bayer Consumer Health integrates secondary market data from leading data providers for 80+ markets into a harmonized, scalable, re-usable and trusted core data asset that powers analytics for local and global analytics value cases, including performance management, demand forecasting, and supply chain optimization. André Wuthenow and Oliver Engels will share how data engineers and business focused data stewards manage more than 11.000 + business rules efficiently through HEDDA.IO and thus speed up data harmonization and integration.
Principal Cloud Platform Architect
André is the system owner of the data & analytics platforms for Bayer Consumer Health, empowering Data Engineering, BI, Data Applications, Machine Learning and AI value cases. He is responsible for platform development and contributes to global, cross‑divisional analytics infrastructure programs with technical rigor, genuine passion — and a healthy dash of humor.
Key strengths:
- Platform strategy & cloud-native architecture for analytics and ML
- Enabling data teams to move from proof-of-concept to production value
- Leading cross-functional, global infrastructure programs with pragmatic leadership
Outside of work André recharges with family time, travel adventures, and woodworking — because sometimes the best ideas start with a hammer and a good cup of Earl Grey.
CEO
Oliver Engels is CEO of oh22data AG, a Microsoft Data & AI Partner in Germany specialized in CRM, Data and AI. His interests are on Azure, Data Governance and Integration, AI and Visualization Tools like Power BI and Tableau. Oliver has worked with SQL Server since version 6.5 and is a founding member and current president of German Microsoft Data Platform Community (Datamonster e.V.) and runs the Frankfurt Datamonster Chapter (Hord). Since 2012 he is a Microsoft Data Platform MVP and a also worked as a Microsoft pTSP. If he is not working with data, he loves working with his Golden Retrievers and supports a charity project training dogs for disabled children. OK, he is an enthusiastic Land Rover Defender driver as well
